The federal Centers for
Disease Control and Prevention (CDC) has released a set of anti-smoking
advertisements with the aim of motivating smokers for quit smoking. These ads
will show real people along with their health complications caused by smoking.
Some of these health problems shown on the ads are namely, diabetes causing leg amputation, throat cancer destroying the larynx and serious
asthma attack in a teenager who was affected by second hand smoke.
These advertisements are aimed at
highlighting the severe side effects of smoking addiction and thereby inspire
smokers to stop smoking. Sources reveal that during the next 12 weeks` period,
the anti-smoking ads will be aired on the television and movie theatres. These
anti-smoking advertisements will also appear in newspapers and magazines as
public service announcements.
According to Dr. Tom Frieden, the director
of CDC, available scientific proof has shown that such public awareness
strategies have resulted in a huge increase in the number of smokers who have
successfully triggered off smoking cessation.
Source: boston.com, Date: 28th March 2013
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