The federal Centers for Disease Control and Prevention (CDC) has released a set of anti-smoking advertisements with the aim of motivating smokers for quit smoking. These ads will show real people along with their health complications caused by smoking. Some of these health problems shown on the ads are namely, diabetes causing leg amputation, throat cancer destroying the larynx and serious asthma attack in a teenager who was affected by second hand smoke.
These advertisements are aimed at highlighting the severe side effects of smoking addiction and thereby inspire smokers to stop smoking. Sources reveal that during the next 12 weeks` period, the anti-smoking ads will be aired on the television and movie theatres. These anti-smoking advertisements will also appear in newspapers and magazines as public service announcements.
According to Dr. Tom Frieden, the director of CDC, available scientific proof has shown that such public awareness strategies have resulted in a huge increase in the number of smokers who have successfully triggered off smoking cessation.
Source: boston.com, Date:
28th March 2013